Risk
Risk is the chance that outcomes differ from what you need or expect, including the possibility of losing capital. It can come from price declines, illiquidity, leverage,
issuer default, currency moves, or a mismatch between time horizon and cash needs.
Common confusion: treating volatility as the only risk. Volatility measures variability, but it does not capture all ways capital can be impaired.
Volatility
Volatility describes how much prices move up and down over time. Higher volatility usually means a wider range of short-term outcomes.
It is often expressed as a standard deviation of returns over a historical period.
What it misses: volatility does not say whether a move is temporary or permanent, and it does not directly measure liquidity, leverage, or credit risk.
Diversification
Diversification is spreading exposure across assets that do not move in perfect sync. It aims to reduce the impact of any single outcome on the whole portfolio.
The key idea is correlation, not simply the number of holdings.
Common confusion: owning many positions that are all driven by the same factor, such as one sector, one currency, or one macro theme.
Drawdown
A drawdown is the decline from a previous peak to a subsequent low. It is a practical way to describe how deep losses have been during a period.
Maximum drawdown highlights the worst peak-to-trough drop in the data.
What it misses: drawdown is historical and depends on the time window. Two strategies can share the same drawdown but differ in recovery time and liquidity.
Liquidity
Liquidity is how easily something can be bought or sold without materially affecting its price. Highly liquid markets tend to have many participants and tighter bid-ask spreads.
Practical impact: in low-liquidity conditions, market orders can fill at unexpected prices and stop orders can trigger during rapid moves.
Valuation
Valuation refers to methods used to relate a price to business fundamentals or cash flows. Common shorthand metrics include price-to-earnings (P/E),
price-to-sales, and enterprise value to EBITDA. These are starting points, not conclusions.
What it misses: a simple multiple can hide differences in growth, margins, debt, cyclicality, and accounting choices.