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Cookie Policy

Understand how WTTB uses cookies and similar technologies on our website, including what data is collected, why, and how you can manage your preferences.

Last Updated: February 18, 2026
Effective: February 18, 2026

About This Cookie Policy

This Cookie Policy explains how WTTB LTD ("WTTB", "we", "us", or "our") uses cookies and similar tracking technologies when you visit our website. This policy should be read alongside our Privacy Policy, which provides more detail on how we handle your personal data. By using our website, you acknowledge that you have read and understood this Cookie Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your device and store certain information about your preferences or past actions. Cookies serve a range of functions, from enabling core website features to collecting statistical data about how visitors interact with the site.

Cookies can be "first-party" (set directly by the website you are visiting) or "third-party" (set by a domain other than the one you are visiting, such as an analytics or advertising provider). They can also be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you manually delete them).

In addition to cookies, this policy also covers other similar tracking technologies we may use, including tracking pixels (also known as web beacons or clear GIFs), device identifiers, and conversion event tags. These technologies work in similar ways to cookies and are used for analytics and advertising purposes.

2. How We Use Cookies

We use cookies and similar technologies on our website for several purposes. These include ensuring the website functions correctly, remembering your preferences and settings, understanding how visitors use our website so we can improve it, and delivering relevant advertising to visitors who have expressed interest in our services.

We categorise the cookies we use into three distinct groups: Essential Cookies, Analytics Cookies, and Marketing/Advertising Cookies. Each category serves a different purpose and has different consent requirements. Only Essential Cookies are activated automatically. Analytics and Marketing cookies are activated solely after you provide explicit consent through our cookie consent banner.

We use the following tracking technologies on this website: cookies (first-party and third-party), tracking pixels (Google Ads tag / gtag.js, Meta Pixel), device identifiers (browser fingerprint, IP address), and conversion event tags. The specific technologies deployed depend on the cookie categories you have consented to.

3. Essential Cookies

Always Active No consent required

Purpose: Essential cookies are necessary for the core functionality of our website. They enable basic features such as page navigation, access to secure areas, session management, and security measures. Without these cookies, the website cannot function properly.

Consent required: No. These cookies are activated automatically because they are strictly necessary for the operation of the website. They do not collect personal data for marketing or analytics purposes.

Retention: Session duration (deleted when you close your browser) or up to 12 months for preference storage such as your cookie consent choice.

Examples of essential cookies we use:

Cookie Name Purpose Duration
wttb_cookie_consent Stores your cookie preference choices 12 months
session_id Maintains your browsing session Session
csrf_token Prevents cross-site request forgery attacks Session

4. Analytics Cookies

Consent Required Activated only after you accept

Purpose: Analytics cookies help us understand how visitors interact with our website. They collect information about which pages are visited most frequently, how long visitors spend on different sections, what links are clicked, and whether visitors encounter any error messages. This data allows us to improve the website experience, identify technical issues, and understand which content is most useful to our visitors.

Tools used: Google Analytics 4 (GA4). GA4 collects anonymised usage data, device information, and behavioural signals. IP anonymisation is enabled on our implementation. Data retention within Google Analytics is set to 14 months. Users may opt out of Google Analytics data collection entirely by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

Consent required: Yes. Analytics cookies are activated only after you click "Accept All" on our cookie consent banner or enable the "Analytics Cookies" toggle in the cookie preferences panel.

Retention: Up to 14 months from your last interaction.

Examples of analytics cookies:

Cookie Name Provider Purpose Duration
_ga Google Distinguishes unique visitors 14 months
_ga_XXXXXXX Google Maintains session state for GA4 14 months
_gid Google Identifies unique visitors within 24h 24 hours
_gat Google Throttles request rate 1 minute

5. Marketing / Advertising Cookies

Consent Required Activated only after you accept

Purpose: Marketing cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to measure the effectiveness of our advertising campaigns by tracking actions users take after clicking on our ads, such as registering on the platform or visiting specific pages.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions or page views. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Consent required: Yes. Marketing cookies are activated only after you click "Accept All" on our cookie consent banner or enable the "Marketing Cookies" toggle in the cookie preferences panel.

Retention: Up to 540 days (Google Ads default), varies by provider.

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

6. Data Sharing with Third-Party Services

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

Cookie identifiers, conversion events, anonymised behavioural data, and remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

Pixel events, conversion data, and custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

7. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

Collects anonymised usage data, device info, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Records when a user completes a defined action (such as form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

8. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, page interactions)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

9. Managing Your Cookie Preferences

You have full control over which non-essential cookies are active on your device. There are several ways to manage your preferences:

1

Our Cookie Consent Banner

When you first visit our website, a cookie consent banner appears at the bottom of the screen. You can choose "Accept All", "Reject Non-Essential", or "Manage Preferences" to toggle individual categories on or off.

2

Cookie Preferences Link

You can reopen the cookie preferences panel at any time by clicking the "Manage Cookie Preferences" link in the website footer, or the button in the sidebar of this page.

3

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically choose to block all cookies, accept all cookies, or be notified when a cookie is set so you can decide whether to accept it. Clearing cookies in your browser will also remove your consent preference, meaning the cookie banner will appear again on your next visit.

Please note that disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for the site to operate correctly.

10. Opt-Out from Personalised Advertising

You may opt out of personalised advertising at any time through the following services:

Google Ads Settings

https://adssettings.google.com

Your Online Choices (EU)

https://www.youronlinechoices.eu

Network Advertising Initiative

https://optout.networkadvertising.org

Digital Advertising Alliance

https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalised advertisements. Opting out of one platform does not automatically opt you out of others. We recommend visiting each service individually to manage your preferences comprehensively.

13. Landing Page Integrity

The content of this website accurately represents the services described. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

14. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, changes in technology, or changes in legal requirements. When we make material changes, we will notify users via a banner on our homepage at least 14 days before the changes take effect.

The "Last Updated" date at the top of this policy indicates the most recent revision. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies.

15. Contact Us About Cookies

If you have questions about this Cookie Policy, our use of cookies, or wish to exercise your data rights in relation to cookie data, please contact us:

Company: WTTB LTD

Address: Unit 15 Thames Gateway Park, Chequers Lane, Dagenham, England, RM9 6FB

Company Number: 15097004

Email: [email protected]

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Manage Your Cookie Preferences

You can change your cookie preferences at any time. Click the button below to open the cookie settings panel and choose which categories you allow.

Important Investment Disclaimer

Investing involves significant risk of capital loss. Past performance does not guarantee future results. This is not financial advice. The information on this website is for informational and educational purposes only and does not constitute financial, legal, or investment advice. Please consult a qualified financial adviser before making investment decisions.